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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Scholars
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Neurosales: a neuroscientific framework for sales research
Jones, W., Dugan, R. & Friend, S. B., 2026, (Accepted/In press) In: Journal of Personal Selling and Sales Management.Research output: Contribution to journal › Article › peer-review
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A Comparative Analysis of Skippable Ads, Non-Skippable Ads, and Brand Placements: Evaluating YouTube Advertising Strategies
Davtyan, D., Tashchian, A. & Thomas, M. L., Mar 6 2025, In: Journal of Advertising Research. 65, 3, p. 464-478 15 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The Perils of Using Self-Deprecating Humor in Service Recovery Communication: Customer Evaluations of the Firm
Levine, L. R. & Shin, H., 2025, In: Services Marketing Quarterly. 47, 1, p. 116-135 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations