Research output per year
Research output per year
Research activity per year
Prof. Dai’s primary research interest is marketing strategy with a focus on retail patronage and pricing, positioning, and global marketing. Her scholarly work has been published in refereed journals, including Psychology and Marketing and Journal of Electronic Commerce Research. Bo has taught classes such as retailing, principles of marketing, and consumer behavior at multiple universities including the University of North Texas, Sam Houston State University, and Auburn University.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to book or proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to book or proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review