Research output per year
Research output per year
Personal profile
About
Prof. Davtyan joined Georgia Southern University in 2022.
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Dive into the research topics where Davit Davtyan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research Outputs
- 6 Article
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A Comparative Analysis of Skippable Ads, Non-Skippable Ads, and Brand Placements: Evaluating YouTube Advertising Strategies
Davtyan, D., Tashchian, A. & Thomas, M. L., Mar 6 2025, In: Journal of Advertising Research. 65, 3, p. 464-478 15 p.Research output: Contribution to journal › Article › peer-review
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Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, D. & Tashchian, A., Aug 10 2022, In: Journal of Product and Brand Management. 31, 7, p. 1077-1090 14 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures
Davtyan, D. & Tashchian, A., 2022, In: Journal of Current Issues and Research in Advertising. 43, 3, p. 319-335 17 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions
Davtyan, D., Cunningham, I. & Tashchian, A., Jan 23 2021, In: European Journal of Marketing. 55, 2, p. 420-443 24 p.Research output: Contribution to journal › Article › peer-review
31 Scopus citations -
An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials
Davtyan, D. & Cunningham, I., Jan 1 2017, In: Journal of Business Research. 70, p. 160-167 8 p.Research output: Contribution to journal › Article › peer-review
39 Scopus citations