Research output per year
Research output per year
Personal profile
About
Prof. Galvan joined Georgia Southern University in 2024.
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Dive into the research topics where Emma Galvan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness
Welch, E., Gligor, D. & Bozkurt, S., Apr 10 2024, In: Journal of Product and Brand Management. 33, 3, p. 397-409 13 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Fifty years of deceptive marketing research: A systematic review and future research agenda
Welch, E. G. & Galvan, J. M., Jul 26 2024, In: Psychology and Marketing. 41, 11, p. 2805-2822 18 p.Research output: Contribution to journal › Systematic review › peer-review
Open Access1 Scopus citations -
An exploration of the impact of gender on customer engagement
Gligor, D., Bozkurt, S., Welch, E. & Gligor, N., 2023, In: Journal of Marketing Communications. 29, 4, p. 379-402 24 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Building theoretical sand castles: the case of customer brand engagement
Gligor, D., Bozkurt, S. & Welch, E., May 15 2023, In: Journal of Marketing Analytics. 11, 3, p. 297-316 20 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction
Bozkurt, S., Welch, E., Gligor, D., Gligor, N., Garg, V. & Gopalakrishna Pillai, K., Jun 3 2023, In: Journal of Business Research. 165, 114077.Research output: Contribution to journal › Article › peer-review
6 Scopus citations