Personal profile
About
Dr. Rich has served as faculty at Georgia Southern University for the past seven years.
In Fall 2023, Dr. Rich took on the role of Undergraduate Coordinator and Internship Course Supervisor of the Sport Management program. He also serves on the editorial boards for two research journals, the Journal of Issues in Intercollegiate Athletics (JIIA) and Sport Management Education Journal (SMEJ).
During his time at Southern, he has taught 15 different SMGT courses, teaching both undergraduate and graduate courses. His undergraduate teaching responsibilities this academic year include Sport Management Internship (SMGT 4735), Ticketing and Sponsorship Sales (SMGT 4533), and Sport Management Practicum (SMGT 3735).
Waters College of Health Professions has recognized Dr. Rich for this teaching performance and service contributions in recent years. He was the recipient of the college's Jr. Faculty and Sr. Faculty Teaching Awards for 2019-2020 and 2022-2023 academic years respectively. In the 2023-2024 academic year, he received the college's Sr. Faculty Service Award.
Georgia Southern University recently recognized Dr. Rich's contributions towards student success, awarding him the 2024-2025 University Award of Excellence for Student Success.
Prior to pursuing his doctorate and becoming a professor, Dr. Rich worked as a Basketball Operations intern for the NBA's Boston Celtics in preparation for the 2003 NBA Draft (i.e., the Lebron James draft). For three years, and related to his research interests in sponsorship and endorsement, he worked for a nationally recognized sport sponsorship agency, managing sponsorship portfolios for his client, AT&T. He also worked with Nike as a Sales Lead, and with Great Eastern Resorts Massanutten, as a night manager of its primary recreation center, LeClub.
Related links & documents
Education/Academic qualification
Ph.D. , Kinesiology (Area of Sport Management and Policy), [Dissertation] Hometown sponsorships: A sustainable competitive advantage for building brand ambassadors, University of Georgia
Award Date: May 5 2017
MS , Sport Administration, Ohio University
Award Date: Jun 13 2004
MBA, Business (Sport Administration Focus), Ohio University
Award Date: Jun 13 2004
BS, Kinesiology (Concentration, Sport Management), James Madison University
Award Date: May 4 2002
Disciplines
- Sports Management
- Sports Studies
- Marketing
Research Interests
- Fan Experience
- Sport Sponsorship
- Student-Athlete Experience
- Event Management
- Strategic Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 4 Quality Education
-
SDG 5 Gender Equality
-
SDG 8 Decent Work and Economic Growth
-
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Beyond traditional recruitment: A signaling theory analysis of adapted sport student-athlete college choice
Williams, D., Bopp, T., Farr, J., Venkatram, P. & Rich, G., Mar 20 2025.Research output: Contribution to conference › Poster › peer-review
Open AccessFile7 Downloads (Pure) -
Examining the relationship between social groupings, consumer gate spending patterns, and fan satisfaction for a Minor League Baseball Team
Rich, G., Williams, D. & Reed, S., Oct 22 2025.Research output: Contribution to conference › Presentation › peer-review
Open AccessFile3 Downloads (Pure) -
The fan friendly frenzy: An examination of organizations' fan friendly food and beverage programs
Slavich, M. A., Rich, G. & Williams, D., Oct 24 2025.Research output: Contribution to conference › Poster › peer-review
Open AccessFile2 Downloads (Pure) -
Understanding the experiences of sport management student leaders: The case of the Emeritus Memorial Golf Tournament and Auction
Rich, G., Lanahan, P., Gipson, C., Hanna, C. & Williams, D., Nov 8 2025, In: Sport Management Education Journal. p. 1-11 11 p.Research output: Contribution to journal › Article › peer-review
-
A content analysis of the Journal of Intercollegiate Sport: 2008-2022
Williams, D., Rich, G., Durham, O. & Doran, K., Nov 8 2024, In: Journal of Intercollegiate Sport. 17, 3, p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Prizes/Honors
-
1st Place, Sport Marketing Association Graduate Case Study Competition
Rich, G. (Recipient), Oct 2012
Prize: Award
-
-
2019-2020 Waters College of Health Professions Junior Faculty Teaching Award
Rich, G. (Recipient), Aug 2020
Prize: Award
-
2022-2023 Waters College of Health Professions Senior Faculty Teaching Award
Rich, G. (Recipient), Aug 2023
Prize: Award
-
2023-2024 Waters College of Health Professions Senior Faculty Service Award
Rich, G. (Recipient), Aug 2024
Prize: Award