Personal profile
About
Jin-Woo Kim is an assistant professor of marketing in the Department of Marketing and Logistics at Georgia Southern University. He received his Ph.D. from the University of Texas at Arlington. He holds his MBA and BBA in business administration from Business School of Sogang University, Korea.
His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.
Related links & documents
Disciplines
- Leadership
- Marketing
Research Interests
- Marketing
- Advertising
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Do mindful consumers matter to sustainability?
Rew, D., Cha, W., Lim, S. & Kim, J.-W., Aug 25 2025, In: Social Responsibility Journal. 21, 9, p. 1937–1956 20 p.Research output: Contribution to journal › Article › peer-review
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The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis
Rew, D., Cha, W., Kim, J. W. & Jung, J. Y., Jul 26 2023, In: Journal of Marketing for Higher Education. 34, 2, p. 1198-1219 22 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Effects of Technological Capability on Operations and Marketing Capabilities
Kang, T., Chen, H.-C. & Kim, J.-W., Jan 1 2016, In: Global Journal of Research in Business and Management. 6Research output: Contribution to journal › Article › peer-review
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Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective
Kim, J.-W., Nov 5 2016.Research output: Contribution to conference › Presentation
Open AccessFile6 Downloads (Pure) -
The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator
Rew, D. & Kim, J.-W., Nov 4 2016.Research output: Contribution to conference › Presentation