Kathleen H. Gruben

Research Outputs

Research output per year 2000 2002 2003 2015 2016 2016

• 18 Article
• 5 Book
• 3 Chapter
• 3 Presentation

Research output per year

Research output per year

Search results

• 2006

  2005 End Buyer Study: A Barometer of Current Conditions in the Promotional Products Industry

  Gruben, K. H., 2006

  Research output: Book, anthology, or report › Book
• 2005

  Promotional Products Impact on Brand/Company Image: An Experimental Study

  Gruben, K. H., 2005

  Research output: Book, anthology, or report › Book
• 2003

  Creating End-User Loyalty: An Examination of Loyalty Between Distributors and End-Buyers

  Gruben, K. H., 2003

  Research output: Book, anthology, or report › Book

• The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image

  Gruben, K. H., 2003

  Research output: Book, anthology, or report › Book
• 2002

  Developing Customer Loyalty in the Promotional Products Industry: An Examination of Supplier and Distributors

  Gruben, K. H., 2002

  Research output: Book, anthology, or report › Book