Research output per year
Research output per year
Search results
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2015
Experiential Learning: The Bridge to the “Real World”
Gresham, A. B., Kahla, M. & Gruben, K. H., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 62 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contribution to book or proceeding › Chapter › peer-review
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The Retail Buying Process for Small Retailers: A Conceptual Model
Gruben, K. H., Gresham, A. B. & Kahla, M. C., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 139 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contribution to book or proceeding › Chapter › peer-review
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The Role of Proctorship for Independent Sales Representatives: Influencing Effective Inter-Organizational Relationships
Fontenot, R. J., Gruben, K. H. & Palmer, T. B., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 418-423 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contribution to book or proceeding › Chapter › peer-review