Iyer, R., Eastman, J. K.,
Eastman, K. L., Gordon-Wilson, S. & Modi, P.,
2020,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature,
p. 403-404 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contribution to book or proceeding › Chapter › peer-review