Personal profile
About
Prof. Jones joined Georgia Southern University in 2023.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Neurosales: a neuroscientific framework for sales research
Jones, W., Dugan, R. & Friend, S. B., 2026, (Accepted/In press) In: Journal of Personal Selling and Sales Management.Research output: Contribution to journal › Article › peer-review
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From easy to known: How fluent brand processing fosters self-brand connection
DelVecchio, D., Jones, W. J. & Baugh, L., Apr 2024, In: Psychology and Marketing. 41, 4, p. 754-773 20 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations -
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements
Lin, M. H., Jones, W. & Childers, T. L., May 1 2023, In: Journal of Consumer Behaviour. 23, 1, p. 171-185 15 p.Research output: Contribution to journal › Article › peer-review
Open Access13 Scopus citations -
Applying EEG in consumer neuroscience
Lin, M. H., Cross, S. N. N., Jones, W. J. & Childers, T. L., Feb 20 2018, In: European Journal of Marketing. 52, 1-2, p. 66-91 26 p.Research output: Contribution to journal › Systematic review › peer-review
143 Scopus citations -
A teaching innovation on retail environmental design for consumers with disabilities
Lin, M. H., Jones, W. J. & Vijayalakshmi, A., 2017, In: Journal for Advancement of Marketing Education. 25, Special Issue, p. 1-7 7 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations