Research output per year
Research output per year
Personal profile
About
Prof. Li joined Georgia Southern University in 2019.
Research interests
Prof. Li's primary area of research focuses on how consumers’ perception and preference is shaped by visual marketing information. Her research interests include marketing design, visual information processing, aesthetics, and cultural influence.
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Dive into the research topics where Yuan Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
Li, Y. & Eastman, J., Jun 12 2024, In: Psychology and Marketing. 41, 10, p. 2298-2309 12 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
How to mitigate the negative effect of PDB on DIY preference
Li, Y., Ruefenacht, M. & Maas, P., Jul 30 2024, In: Journal of Consumer Marketing. 41, 5, p. 510-523 14 p.Research output: Contribution to journal › Article › peer-review
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As cute as a button: the effect of size on online product cuteness perception
Li, Y. & Eastman, J., Aug 17 2023, In: Journal of Product and Brand Management. 32, 8, p. 1306-1318 13 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference: An Abstract
Li, Y., Rüefenacht, M., Zhang, Y. & Maas, P., Jan 1 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 377-378 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contribution to book or proceeding › Chapter › peer-review
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Is it love or just like? Generation Z’s brand relationship with luxury
Shin, H., Eastman, J. & Li, Y., Mar 25 2022, In: Journal of Product and Brand Management. 31, 3, p. 394-414 21 p.Research output: Contribution to journal › Article › peer-review
61 Scopus citations