A Column Generation Approach to Optimal Product Line Design

Research output: Contribution to conferencePresentation

Abstract

Column generation (CG) is proposed to solve the product line design problem. The product line design problem is defined as determining the product attributes of a set of products for a firm to offer so as to maximize its market share provided by the set of products in the line. Our empirical results suggest that an LP-based heuristic using column generation performs quite well.
Original languageAmerican English
StatePublished - Nov 15 2005
EventINFORMS Annual Meeting - Phoenix, AZ
Duration: Oct 14 2012 → …

Conference

ConferenceINFORMS Annual Meeting
Period10/14/12 → …

Keywords

  • Column generation
  • Product attribute
  • Product line design problem

DC Disciplines

  • Business

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