A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.

Beth Myers

Research output: Contribution to conferencePresentation

Abstract

Presentation given at the International Textile and Apparel Association Annual Conference. A solid understanding of the environmental claims retailers are currently making in the marketplace is essential for designing further research studies in this area. Therefore, the purpose of this study was to investigate the environmental claims that retailers are making in their apparel product descriptions on their websites.

Original languageAmerican English
StatePublished - Nov 11 2015
EventInternational Textile and Apparel Association Annual Conference -
Duration: Nov 1 2016 → …

Conference

ConferenceInternational Textile and Apparel Association Annual Conference
Period11/1/16 → …

Disciplines

  • Business
  • Fashion Business
  • Human Ecology
  • Social and Behavioral Sciences

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