TY - JOUR
T1 - A cross-cultural investigation of the short version of the Celebrity Attitude Scale (CAS-7) across five countries
AU - Horváth, Rita
AU - Watson, David C.
AU - McCutcheon, Lynn
AU - Budiarto, Yohanes
AU - Urbán, Róbert
AU - Demetrovics, Zsolt
AU - Dewi, Fransisca Iriani Roesmala
AU - Shabahang, Reza
AU - Chirani, Benyamin Mokhtari
AU - Williams, Joshua L.
AU - Serrano, Carlota Cruces
AU - McCarley, Nancy G.
AU - Roberts, Jonathan E.
AU - Aruguete, Mara S.
AU - Griffith, James D.
AU - Edman, Jeanne
AU - Green, Thomas
AU - Huynh, Ho Phi
AU - Browne, Blaine L.
AU - Jurs, Bethany
AU - Flint, Emilia
AU - Bernstein, Michael J.
AU - Hwang, Hyeyeon
AU - Reyes, Marc Eric S.
AU - Zsila, Ágnes
N1 - Publisher Copyright:
© 2025 Horváth et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
PY - 2025/9/11
Y1 - 2025/9/11
N2 - Background Celebrity worship, conceptualized as an obsessive admiration of celebrities, has generated considerable research interest over the past two decades. Admiration towards a favorite celebrity has been commonly assessed by the 23-item Celebrity Attitude Scale (CAS). Recently, a 7-item short version (CAS-7) was developed on a representative sample of Hungarian adults. This study aimed to provide further evidence for the validity and reliability of the CAS-7 measure by extending the investigation of its factor structure to other cultures and populations. Methods Data from 4,353 participants (64.4% women, Mage=28.22 years, SD=11.80, age range: 14–93 years) across five countries (Canada, Hungary, Indonesia, Iran, US) were used, which was collected through online questionnaires. Results Consistent with previous findings, the bifactor structure with celebrity worship as a general factor and entertainment–social and intense–pathological specific factors showed the best fit in all samples. Reliability indices for the celebrity worship general factor were good. Conclusions The present findings confirmed the reliability and the consistency of the factor structure of the CAS-7 across different samples, providing further evidence for the applicability of the CAS-7 in different cultures.
AB - Background Celebrity worship, conceptualized as an obsessive admiration of celebrities, has generated considerable research interest over the past two decades. Admiration towards a favorite celebrity has been commonly assessed by the 23-item Celebrity Attitude Scale (CAS). Recently, a 7-item short version (CAS-7) was developed on a representative sample of Hungarian adults. This study aimed to provide further evidence for the validity and reliability of the CAS-7 measure by extending the investigation of its factor structure to other cultures and populations. Methods Data from 4,353 participants (64.4% women, Mage=28.22 years, SD=11.80, age range: 14–93 years) across five countries (Canada, Hungary, Indonesia, Iran, US) were used, which was collected through online questionnaires. Results Consistent with previous findings, the bifactor structure with celebrity worship as a general factor and entertainment–social and intense–pathological specific factors showed the best fit in all samples. Reliability indices for the celebrity worship general factor were good. Conclusions The present findings confirmed the reliability and the consistency of the factor structure of the CAS-7 across different samples, providing further evidence for the applicability of the CAS-7 in different cultures.
KW - Adolescent
KW - Adult
KW - Aged
KW - Aged, 80 and over
KW - Attitude
KW - Canada/epidemiology
KW - Cross-Cultural Comparison
KW - Famous Persons
KW - Female
KW - Humans
KW - Hungary/epidemiology
KW - Indonesia/epidemiology
KW - Iran/epidemiology
KW - Male
KW - Middle Aged
KW - Obsessive Behavior/diagnosis
KW - Psychometrics/methods
KW - Reproducibility of Results
KW - Surveys and Questionnaires/statistics & numerical data
KW - United States/epidemiology
KW - Young Adult
UR - https://www.scopus.com/pages/publications/105015635753
U2 - 10.1371/journal.pone.0331696
DO - 10.1371/journal.pone.0331696
M3 - Article
C2 - 40934197
AN - SCOPUS:105015635753
SN - 1932-6203
VL - 20
JO - PLoS ONE
JF - PLoS ONE
IS - 9
M1 - e0331696
ER -