Abstract
The millennial cohort has faced a unique environment that may have a lasting impact on the financial investment decisions they make as adults. A multimethod set of studies investigates how knowledge and risk interact to inform millennial retirement investment choices. Study 1 suggests a decline in risk-taking for those with low confidence in their financial knowledge. Study 2 reveals that low financial literacy enhances susceptibility to the influence of "feelings as information" when making retirement decisions. Study 3 utilizes qualitative data to consider the connection between millennial financial decision making and the climate of risk brought on by the Great Recession.
| Original language | English |
|---|---|
| Pages (from-to) | 72-90 |
| Number of pages | 19 |
| Journal | Journal of Marketing Theory and Practice |
| Volume | 24 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2 2016 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 13 Climate Action
Scopus Subject Areas
- Marketing
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