TY - JOUR
T1 - A multi-method exploration of the relationship between knowledge and risk
T2 - The impact on millennials retirement investment decisions
AU - Levine, Lindsay
AU - Eastman, Jacqueline K.
AU - Bock, Dora E.
N1 - Publisher Copyright:
© 2016 Taylor & Francis Group, LLC.
PY - 2016/1/2
Y1 - 2016/1/2
N2 - The millennial cohort has faced a unique environment that may have a lasting impact on the financial investment decisions they make as adults. A multimethod set of studies investigates how knowledge and risk interact to inform millennial retirement investment choices. Study 1 suggests a decline in risk-taking for those with low confidence in their financial knowledge. Study 2 reveals that low financial literacy enhances susceptibility to the influence of "feelings as information" when making retirement decisions. Study 3 utilizes qualitative data to consider the connection between millennial financial decision making and the climate of risk brought on by the Great Recession.
AB - The millennial cohort has faced a unique environment that may have a lasting impact on the financial investment decisions they make as adults. A multimethod set of studies investigates how knowledge and risk interact to inform millennial retirement investment choices. Study 1 suggests a decline in risk-taking for those with low confidence in their financial knowledge. Study 2 reveals that low financial literacy enhances susceptibility to the influence of "feelings as information" when making retirement decisions. Study 3 utilizes qualitative data to consider the connection between millennial financial decision making and the climate of risk brought on by the Great Recession.
UR - https://www.scopus.com/pages/publications/84949895058
U2 - 10.1080/10696679.2016.1089765
DO - 10.1080/10696679.2016.1089765
M3 - Article
SN - 1069-6679
VL - 24
SP - 72
EP - 90
JO - Journal of Marketing Theory and Practice
JF - Journal of Marketing Theory and Practice
IS - 1
ER -
