Accessing Supplier Technology: Being a Customer of Choice Matters

Scott C. Ellis, John W. Henke, Thomas J. Kull

Research output: Contribution to conferencePresentation

Abstract

We develop a social exchange theory model explaining how buyer NPD practices affect how valuable suppliers perceive buyers to be, which in turn influences suppliers’ relational behaviors. Results show that access to new technology through NPD-related supply management practices is mediated by a buyer being a preferred customer. 
Original languageAmerican English
StatePublished - Apr 20 2012
EventBehavioral Management session of the Annual Production and Operations Management Society Conference - Chicago, IL
Duration: Apr 20 2012 → …

Conference

ConferenceBehavioral Management session of the Annual Production and Operations Management Society Conference
Period04/20/12 → …

Disciplines

  • Business

Keywords

  • Buyer NPD
  • NPD-related supply management
  • Preferred customer
  • Social exchange theory
  • Supplier technology

Fingerprint

Dive into the research topics of 'Accessing Supplier Technology: Being a Customer of Choice Matters'. Together they form a unique fingerprint.

Cite this