Abstract
We develop a social exchange theory model explaining how buyer NPD practices affect how valuable suppliers perceive buyers to be, which in turn influences suppliers’ relational behaviors. Results show that access to new technology through NPD-related supply management practices is mediated by a buyer being a preferred customer.
Original language | American English |
---|---|
State | Published - Apr 20 2012 |
Event | Behavioral Management session of the Annual Production and Operations Management Society Conference - Chicago, IL Duration: Apr 20 2012 → … |
Conference
Conference | Behavioral Management session of the Annual Production and Operations Management Society Conference |
---|---|
Period | 04/20/12 → … |
Disciplines
- Business
Keywords
- Buyer NPD
- NPD-related supply management
- Preferred customer
- Social exchange theory
- Supplier technology