Advances in pharmaceutical marketing: Theoretical and empirical foundations

Avinandan Mukherjee

doi:10.1108/ijphm.2012.32406daa.001

Advances in pharmaceutical marketing: Theoretical and empirical foundations

Avinandan Mukherjee

Marketing

Montclair State University

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English
Pages (from-to)	55-57
Number of pages	3
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	6
Issue number	4
DOIs	https://doi.org/10.1108/ijphm.2012.32406daa.001
State	Published - Nov 23 2012

Scopus Subject Areas

Health Policy
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/ijphm.2012.32406daa.001

Cite this

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JF - International Journal of Pharmaceutical and Healthcare Marketing

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Advances in pharmaceutical marketing: Theoretical and empirical foundations

Scopus Subject Areas

UN SDGs

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