Advertising as an Entry Fee into High Demand Markets

John T. King, Michael Reksulak

Research output: Contribution to conferencePresentation

Abstract

This presentation was given during the European Association for Research in Industrial Economics Annual Conference.
Original languageAmerican English
StatePublished - 2013
EventEuropean Association for Research in Industrial Economics Annual Conference (EARIE) - Évora, Portugal
Duration: Jan 1 2013 → …

Conference

ConferenceEuropean Association for Research in Industrial Economics Annual Conference (EARIE)
Period01/1/13 → …

DC Disciplines

  • Business Administration, Management, and Operations
  • Finance and Financial Management
  • Economics
  • Finance

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