An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Aug 2 2002
EventAmerican Marketing Association Annual Summer Conference (AMA) -
Duration: Aug 2 2002 → …

Conference

ConferenceAmerican Marketing Association Annual Summer Conference (AMA)
Period08/2/02 → …

Keywords

  • Theme parks
  • Florida
  • 1996
  • 2001
  • Light users
  • Heavy users

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