@inbook{1c1e61888726423e9cc3f316ebcf7e11,
title = "An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market",
abstract = " This paper was published in Proceedings of the 33rd International Conference on Information Systems (ICIS 2012). ",
keywords = "Empirical study, Evidence, Freemium strategy, Google Play, Market, Mobile apps",
author = "Liu, {Charles Z.} and Au, {Yoris A.} and Choi, {H. S.}",
note = "Welcome to ICIS 2012, the 33rd International Conference on Information Systems. The conference theme -{"}Digital Innovation in the Service Economy{"}- reflects not only the heightened economic and social significance of the services sector, but also the transformational effects of information technologies. With its booming hospitality and tourism services, Orlando provides a perfect setting for the conference theme.",
year = "2012",
language = "American English",
booktitle = "Proceedings of the 33rd International Conference on Information Systems (ICIS 2012)",
}