An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market

Charles Z. Liu, Yoris A. Au, H. S. Choi

Research output: Contribution to book or proceedingChapter

Fingerprint

Dive into the research topics of 'An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market'. Together they form a unique fingerprint.

Computer Science

Social Sciences

Engineering