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An empirical study on the adoption of consumer-to-consumer E-commerce: Integrating the UTAUT model and the initial trust model

  • Kwame Simpe Ofori
  • , Kwabena G. Boakye
  • , John Agyekum Addae
  • , George Oppong Appiagyei Ampong
  • , Adolph Sedem Yaw Adu
  • Ho Technical University
  • Georgia Southern University
  • Ghana Communication Technology University

Research output: Contribution to book or proceeding › Conference article › peer-review

10 Scopus citations

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