@conference{61b36d3382ac4fc1a86765091db640a2,
title = "An Exploratory Study of Consumers{\textquoteright} Thoughts Upon Exposure to a Cause-brand Alliance",
author = "Beth Myers and Wi-Suk Kwon",
note = "The following tracks were presented at the 68th Annual Conference of the International Textile and Apparel Association in Philadelphia, Pennsylvania. The proceedings are organized based on tracks for the 2011 meeting. The links below provide a list of presentations made in each track.; International Textile and Apparel Association Annual Conference ; Conference date: 01-11-2016",
year = "2011",
month = nov,
language = "American English",
}