Abstract
We propose an integrated model, consisting of a quality framework and the Technology Acceptance Model (TAM), to allow predicting an individual’s intention to continue purchasing a product. We use a survey methodology, collect data, and test the predictive power of our integrated model against TAM
| Original language | American English |
|---|---|
| State | Published - Nov 16 2013 |
| Event | Non-Refereed Research Abstract presented at and in Proceedings of the Decision Sciences Institute - Duration: Nov 16 2013 → … |
Conference
| Conference | Non-Refereed Research Abstract presented at and in Proceedings of the Decision Sciences Institute |
|---|---|
| Period | 11/16/13 → … |
Keywords
- Product usage
- TAM
- Technology Acceptance Model
- Technology integration
DC Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management