TY - JOUR
T1 - An introduction to “discrete choice experiments” for behavior analysts
AU - Friedel, Jonathan E.
AU - Foreman, Anne M.
AU - Wirth, Oliver
N1 - Publisher Copyright:
© 2022 Elsevier B.V.
PY - 2022/5
Y1 - 2022/5
N2 - In this paper, we introduce discrete choice experiments (DCEs) and provide foundational knowledge on the topic. DCEs are one of the most popular methods within econometrics to study the distribution of choices within a population. DCEs are particularly useful when studying the effects of categorical variables on choice. Procedurally, a DCE involves recruiting a large sample of individuals exposed to a set of choice arrays. The factors that are suspected to affect choice are varied systematically across the choice arrays. Most commonly, DCE data are analyzed with a multinomial logit statistical model with a goal of determining the relative utility of each relevant factor. We also discuss DCEs in comparison with behavioral choice models, such as those based on the matching law, and we show an example of a DCE to illustrate how a DCE can be used to understand choice with behavioral, social, and organizational factors.
AB - In this paper, we introduce discrete choice experiments (DCEs) and provide foundational knowledge on the topic. DCEs are one of the most popular methods within econometrics to study the distribution of choices within a population. DCEs are particularly useful when studying the effects of categorical variables on choice. Procedurally, a DCE involves recruiting a large sample of individuals exposed to a set of choice arrays. The factors that are suspected to affect choice are varied systematically across the choice arrays. Most commonly, DCE data are analyzed with a multinomial logit statistical model with a goal of determining the relative utility of each relevant factor. We also discuss DCEs in comparison with behavioral choice models, such as those based on the matching law, and we show an example of a DCE to illustrate how a DCE can be used to understand choice with behavioral, social, and organizational factors.
KW - Choice
KW - Discrete choice experiment
KW - Matching law
KW - Preference
UR - http://www.scopus.com/inward/record.url?scp=85128184060&partnerID=8YFLogxK
U2 - 10.1016/j.beproc.2022.104628
DO - 10.1016/j.beproc.2022.104628
M3 - Article
C2 - 35354088
AN - SCOPUS:85128184060
SN - 0376-6357
VL - 198
JO - Behavioural Processes
JF - Behavioural Processes
M1 - 104628
ER -