An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials

Davit Davtyan, Isabella Cunningham

Research output: Contribution to journal › Article › peer-review

33 Scopus citations

Fingerprint

Dive into the research topics of 'An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials'. Together they form a unique fingerprint.

Social Sciences