An investigation of public relations’ role in supporting corporate culture: A Case study of a regional healthcare facility

Pamela Bourland-Davis; Beverly L. Graham

An investigation of public relations’ role in supporting corporate culture: A Case study of a regional healthcare facility

Pamela Bourland-Davis, Beverly L. Graham

Research output: Contribution to conference › Presentation

Abstract

Paper presented by Bourland-Davis at the meeting of AEJMC, Public Relations Division in San Francisco, CA. <a href="http://www.aejmc.org/home/2012/01/p-2006-abstracts/" target="_blank"> Abstracts </a> Tapping into the stories of an organization provides an opportunity to capture an organization’s culture. This study examined an organization’s culture to assess the public relations role in regard to the culture. Focused interviews of employees and a content analysis of newsletters identified recurring cultural themes. The results provide support for public relations playing an integral role in advocating for or supporting the culture of the organization as identified in the key themes generated.

Original language	American English
State	Published - Aug 1 2006
Event	Meeting of AEJMC, Public Relations Division - Duration: Aug 1 2006 → …

Conference

Conference	Meeting of AEJMC, Public Relations Division
Period	08/1/06 → …

Disciplines

Communication
Social and Behavioral Sciences

Cite this

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title = "An investigation of public relations{\textquoteright} role in supporting corporate culture: A Case study of a regional healthcare facility",

abstract = " Paper presented by Bourland-Davis at the meeting of AEJMC, Public Relations Division in San Francisco, CA. Abstracts Tapping into the stories of an organization provides an opportunity to capture an organization’s culture. This study examined an organization’s culture to assess the public relations role in regard to the culture. Focused interviews of employees and a content analysis of newsletters identified recurring cultural themes. The results provide support for public relations playing an integral role in advocating for or supporting the culture of the organization as identified in the key themes generated.",

author = "Pamela Bourland-Davis and Graham, {Beverly L.}",

year = "2006",

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AU - Graham, Beverly L.

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N2 - Paper presented by Bourland-Davis at the meeting of AEJMC, Public Relations Division in San Francisco, CA. Abstracts Tapping into the stories of an organization provides an opportunity to capture an organization’s culture. This study examined an organization’s culture to assess the public relations role in regard to the culture. Focused interviews of employees and a content analysis of newsletters identified recurring cultural themes. The results provide support for public relations playing an integral role in advocating for or supporting the culture of the organization as identified in the key themes generated.

AB - Paper presented by Bourland-Davis at the meeting of AEJMC, Public Relations Division in San Francisco, CA. Abstracts Tapping into the stories of an organization provides an opportunity to capture an organization’s culture. This study examined an organization’s culture to assess the public relations role in regard to the culture. Focused interviews of employees and a content analysis of newsletters identified recurring cultural themes. The results provide support for public relations playing an integral role in advocating for or supporting the culture of the organization as identified in the key themes generated.

UR - https://digitalcommons.georgiasouthern.edu/comm-arts-facpres/60

M3 - Presentation

T2 - Meeting of AEJMC, Public Relations Division

Y2 - 1 August 2006

ER -

An investigation of public relations’ role in supporting corporate culture: A Case study of a regional healthcare facility

Abstract

Conference

Disciplines

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