Attribute Satiation - An Exploratory Analysis of the Construct

Linda G. Mullen, Hemant Patwardham

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Mar 1 2008
EventAssociation of Marketing Theory and Practice Annual Conference (AMTP) -
Duration: Mar 1 2016 → …

Conference

ConferenceAssociation of Marketing Theory and Practice Annual Conference (AMTP)
Period03/1/16 → …

Keywords

  • Attribution satiation
  • Construct

DC Disciplines

  • Business Administration, Management, and Operations
  • Marketing

Cite this