TY - JOUR
T1 - Bank Selection Criteria of Multiple Bank Users in Hong Kong
AU - Denton, Luther
AU - Chan, Allan K.K.
N1 - The date on your computer is in the past. If your computer's clock shows a date before 1 Jan 1970, the browser will automatically forget the cookie. To fix this, set the correct time and date on your computer.
PY - 1991/5/1
Y1 - 1991/5/1
N2 - Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the number of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that multiple banking is widespread and is heavily influenced by such factors as risk reduction, convenience in terms of number of branches and automatic teller machines, the relative advantage of selected banks, prestige, need for credit and credit cards, and special circumstances. Statistically significant differences were found in the evaluation of the relative importance of these factors on multiple banking behaviour based on sex, age, marital status, income and education discriminators.
AB - Investigates multiple banking behaviour in Hong Kong (in the retail sector) by questionnaire survey. The survey includes analyses of the number of banks used by each person, the types of services used at each bank, and the factors that influence this type of consumer behaviour. Reports that multiple banking is widespread and is heavily influenced by such factors as risk reduction, convenience in terms of number of branches and automatic teller machines, the relative advantage of selected banks, prestige, need for credit and credit cards, and special circumstances. Statistically significant differences were found in the evaluation of the relative importance of these factors on multiple banking behaviour based on sex, age, marital status, income and education discriminators.
UR - http://www.scopus.com/inward/record.url?scp=17544375353&partnerID=8YFLogxK
U2 - 10.1108/02652329110007129
DO - 10.1108/02652329110007129
M3 - Article
SN - 0265-2323
VL - 9
SP - 23
EP - 34
JO - International Journal of Bank Marketing
JF - International Journal of Bank Marketing
IS - 5
ER -
