Abstract
Opening a business in any market can be a difficult but rewarding experience. In Russia, the experience can be even more rewarding as the market potential is vast, and a new business often may be the first of its kind and offer previously unavailable products. However, the pitfalls and barriers to opening new businesses are severe and require a sustained effort with good local partners. This paper discusses several important areas of opening a business for the practitioner in Russia in the year 2000 and beyond.
Original language | American English |
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Journal | Southern Business Review |
Volume | 26 |
State | Published - 2000 |
Keywords
- Market Potential
- Problems
- Small Business
- Startups
- Transition Economies
DC Disciplines
- Business
- Growth and Development
- International Business