Bridging the Gap: Providing a Marketing and Support Framework for Institutional Repository Services

Institutional Repositories require continuous promotion and support to attract and retain campus collections. However, balancing promotion with a clear representation of repository offerings, policies, and procedures is challenging, especially for institutions that rely on public services personnel for front-line promotion. This poster presents Georgia Southern University's recently-developed IR Services LibGuide as a model for providing such a framework ( http://georgiasouthern.libguides.com/irservices/ ). This portal provides 1) a front-line promotional tool; 2) a client-management tool for support consultations; and 3) a storehouse for repository-related forms and licenses. It further integrates with the library's other scholarly communications-related guides, providing seamless representation of these services to patrons.