Brief Report: Exploring the Relationship Between the Celebrity Attitude Scale and the Multidimensional Measure of Parasocial Relationships

Joshua L. Williams; Lawrence Locker; Jonathan E. Roberts; Breanna Abernathy; Alexis Johnson; Matthew Mahoney

Brief Report: Exploring the Relationship Between the Celebrity Attitude Scale and the Multidimensional Measure of Parasocial Relationships

Joshua L. Williams
, Lawrence Locker
, Jonathan E. Roberts
, Breanna Abernathy
, Alexis Johnson
, Matthew Mahoney

Psychology

Georgia Southern University

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

In this brief report, we examined the relationship between scores on the Celebrity Attitude Scale (CAS) and the Multidimensional Measure of Parasocial Relationships (MMPR). Overall, our preliminary findings revealed positive relationships across the subscales of the CAS and MMPR, with the exception of the Cognitive dimension of the MMPR.

Original language	English
Pages (from-to)	231-236
Number of pages	6
Journal	North American Journal of Psychology
Volume	26
Issue number	1
State	Published - 2024

Scopus Subject Areas

Education
Developmental and Educational Psychology
Sociology and Political Science
General Psychology

Cite this

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title = "Brief Report: Exploring the Relationship Between the Celebrity Attitude Scale and the Multidimensional Measure of Parasocial Relationships",

abstract = "In this brief report, we examined the relationship between scores on the Celebrity Attitude Scale (CAS) and the Multidimensional Measure of Parasocial Relationships (MMPR). Overall, our preliminary findings revealed positive relationships across the subscales of the CAS and MMPR, with the exception of the Cognitive dimension of the MMPR.",

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AU - Williams, Joshua L.

AU - Locker, Lawrence

AU - Roberts, Jonathan E.

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AU - Johnson, Alexis

AU - Mahoney, Matthew

PY - 2024

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N2 - In this brief report, we examined the relationship between scores on the Celebrity Attitude Scale (CAS) and the Multidimensional Measure of Parasocial Relationships (MMPR). Overall, our preliminary findings revealed positive relationships across the subscales of the CAS and MMPR, with the exception of the Cognitive dimension of the MMPR.

AB - In this brief report, we examined the relationship between scores on the Celebrity Attitude Scale (CAS) and the Multidimensional Measure of Parasocial Relationships (MMPR). Overall, our preliminary findings revealed positive relationships across the subscales of the CAS and MMPR, with the exception of the Cognitive dimension of the MMPR.

UR - https://www.scopus.com/pages/publications/85186928558

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SN - 1527-7143

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IS - 1

ER -

Brief Report: Exploring the Relationship Between the Celebrity Attitude Scale and the Multidimensional Measure of Parasocial Relationships

Abstract

Scopus Subject Areas

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