| Original language | American English |
|---|---|
| Journal | PPB Magazine |
| State | Published - Jul 2004 |
Disciplines
- Business
Keywords
- Brand equity
Building Brand Equity One Brick at a Time
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | PPB Magazine |
| State | Published - Jul 2004 |