TY - JOUR
T1 - Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
AU - Eastman, Jacqueline K.
AU - Iyer, Rajesh
AU - Eastman, Kevin L.
N1 - Publisher Copyright:
© 2011, Copyright Taylor & Francis Group, LLC.
PY - 2011/1/1
Y1 - 2011/1/1
N2 - The authors modeled the relationships between students’ perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.
AB - The authors modeled the relationships between students’ perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.
KW - Audience response systems
KW - Clicker satisfaction
KW - Interactive technology
UR - https://digitalcommons.georgiasouthern.edu/marketing-facpubs/20
UR - http://dx.doi.org/10.1080/08832321003774756
U2 - 10.1080/08832321003774756
DO - 10.1080/08832321003774756
M3 - Article
SN - 0883-2323
VL - 86
JO - Journal of Education for Business
JF - Journal of Education for Business
ER -