Cause-brand Alliance Effectiveness for Unfamiliar Brands Partnered With Familiar Causes

Beth Myers, Sandra Forsythe

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - Jan 2008
EventAmerican Collegiate Retailing Association Winter Conference - New York, NY
Duration: Jan 1 2008 → …

Conference

ConferenceAmerican Collegiate Retailing Association Winter Conference
Period01/1/08 → …

Disciplines

  • Business
  • Fashion Business
  • Social and Behavioral Sciences
  • Sociology
  • Human Ecology

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