Celebrity Worship and Materialism: A Focus on Narcissism and Perceived Similarity With a Celebrity

The current study further examined the relationship between celebrity worship, narcissism, and materialism. We also examined the extent to which one perceives themselves to be similar in some respect to their favourite celebrity correlates with the aforementioned variables. We predicted positive relationships amongst the variables such that greater celebrity worship is associated with higher narcissism, materialism, and perceived similarity with one's favourite celebrity. Notably, perceived similarity and vulnerable narcissism were uniquely predictive of celebrity worship whereas vulnerable and grandiose narcissism were uniquely predictive of materialism.