Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

Akhadian S. Harnowo; Gerard Burke

Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

Akhadian S. Harnowo, Gerard Burke

Logistics & Supply Chain Management

Georgia Southern University

Research output: Contribution to conference › Presentation

Abstract

The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.

Original language	American English
State	Published - Nov 17 2013
Event	Decision Sciences Institute Annual Meeting (DSI) - Duration: Nov 20 2016 → …

Conference

Conference	Decision Sciences Institute Annual Meeting (DSI)
Period	11/20/16 → …

Keywords

Compustat
Management
Marketing

DC Disciplines

Business Administration, Management, and Operations
Operations and Supply Chain Management

Cite this

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title = "Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level",

abstract = " The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.",

keywords = "Compustat, Management, Marketing",

author = "Harnowo, {Akhadian S.} and Gerard Burke",

year = "2013",

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day = "17",

language = "American English",

note = "Decision Sciences Institute Annual Meeting (DSI) ; Conference date: 20-11-2016",

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TY - CONF

T1 - Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

AU - Harnowo, Akhadian S.

AU - Burke, Gerard

PY - 2013/11/17

Y1 - 2013/11/17

N2 - The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.

AB - The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.

KW - Compustat

KW - Management

KW - Marketing

UR - https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/10

M3 - Presentation

T2 - Decision Sciences Institute Annual Meeting (DSI)

Y2 - 20 November 2016

ER -

Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level

Abstract

Conference

Keywords

DC Disciplines

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