Clients’ selection and retention criteria: Some marketing implications for the small C.P.A. Firm

Ellen Day; Luther Trey Denton; Jerome A. Hickner

doi:10.1300/J090v03n03_23

Clients’ selection and retention criteria: Some marketing implications for the small C.P.A. Firm

Ellen Day
, Luther Trey Denton
, Jerome A. Hickner

Marketing

University of Georgia

Research output: Contribution to journal › Article › peer-review

24 Scopus citations

Abstract

The very survival of some small CPA firms may be threatened by the increased competition among firms providing accounting and services, in particular, has posed new challenges for the small CPA firm. To survive and prosper in this increasingly competitive environment, small CPA firms must adopt a marketing perspective in order to compete more effectively.

Original language	English
Pages (from-to)	283-295
Number of pages	13
Journal	Journal of Professional Services Marketing
Volume	3
Issue number	3-4
DOIs	https://doi.org/10.1300/J090v03n03_23
State	Published - Dec 13 1988

Scopus Subject Areas

Business, Management and Accounting (miscellaneous)

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title = "Clients{\textquoteright} selection and retention criteria: Some marketing implications for the small C.P.A. Firm",

abstract = " The very survival of some small CPA firms may be threatened by the increased competition among firms providing accounting and services, in particular, has posed new challenges for the small CPA firm. To survive and prosper in this increasingly competitive environment, small CPA firms must adopt a marketing perspective in order to compete more effectively.",

author = "Ellen Day and Denton, \{Luther Trey\} and Hickner, \{Jerome A.\}",

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AU - Day, Ellen

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AU - Hickner, Jerome A.

PY - 1988/12/13

Y1 - 1988/12/13

N2 - The very survival of some small CPA firms may be threatened by the increased competition among firms providing accounting and services, in particular, has posed new challenges for the small CPA firm. To survive and prosper in this increasingly competitive environment, small CPA firms must adopt a marketing perspective in order to compete more effectively.

AB - The very survival of some small CPA firms may be threatened by the increased competition among firms providing accounting and services, in particular, has posed new challenges for the small CPA firm. To survive and prosper in this increasingly competitive environment, small CPA firms must adopt a marketing perspective in order to compete more effectively.

UR - https://www.scopus.com/pages/publications/0041466507

U2 - 10.1300/J090v03n03_23

DO - 10.1300/J090v03n03_23

M3 - Article

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JO - Journal of Professional Services Marketing

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ER -

Clients’ selection and retention criteria: Some marketing implications for the small C.P.A. Firm

Abstract

Scopus Subject Areas

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