Coastal Conservation Association: Reeling in New Members

Luther Trey Denton; Michael P. McDonald; Russell Kent

Coastal Conservation Association: Reeling in New Members

Luther Trey Denton
, Michael P. McDonald
, Russell Kent

Marketing

Georgia Southern University

Research output: Contribution to journal › Article › peer-review

Abstract

This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.

Original language	American English
Journal	Southeast Case Research Journal
Volume	5
State	Published - Jan 1 2008

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 14 Life Below Water

Disciplines

Business Administration, Management, and Operations
Marketing

Keywords

Anglers
Coastal Conservation Association
Fisheries
Membership
Recreation

Cite this

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title = "Coastal Conservation Association: Reeling in New Members",

abstract = " This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.",

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T1 - Coastal Conservation Association: Reeling in New Members

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AU - McDonald, Michael P.

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N2 - This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.

AB - This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.

KW - Anglers

KW - Coastal Conservation Association

KW - Fisheries

KW - Membership

KW - Recreation

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpubs/58

M3 - Article

VL - 5

JO - Southeast Case Research Journal

JF - Southeast Case Research Journal

ER -

Coastal Conservation Association: Reeling in New Members

Abstract

UN SDGs

Disciplines

Keywords

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Cite this