Abstract
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
| Original language | American English |
|---|---|
| State | Published - May 1 2013 |
| Event | Production and Operations Management Society Annual Conference (POMS) - Duration: May 7 2017 → … |
Conference
| Conference | Production and Operations Management Society Annual Conference (POMS) |
|---|---|
| Period | 05/7/17 → … |
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
Keywords
- Eco-labels
- Green brands
- Self-certification
- Sustainability