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Competing in the Age of Wal-Mart: A Boutique Business Case Study
Linda G. Mullen
,
Michael L. Thomas
, Michael P. McDonald
Marketing
Georgia Southern University
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Social Sciences
Customer Delight
100%
Entrepreneurship
50%
Marketing Management
50%
Merchandising
50%
Economics, Econometrics and Finance
Marketing Management
100%
Sales Promotion
100%