Abstract
This paper attempts to enrich the product variety management problem by providing an operations and a marketing perspective through a focus on green products and on factors related to the demand of a segmented consumer market (by their involvement in green values and purchasing) faced by a firm with limited production capacity. We identify the profitability conditions for expanding the product line with a green product by considering the distinctive characteristics of green products.
| Original language | American English |
|---|---|
| State | Published - Oct 7 2013 |
| Event | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) - Duration: Oct 1 2017 → … |
Conference
| Conference | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) |
|---|---|
| Period | 10/1/17 → … |
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
Keywords
- Brown products
- Customer market
- Green products
- Product variety management
