Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes

Arda Yenipazarli

Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes

Logistics & Supply Chain Management

Research output: Contribution to conference › Presentation

Abstract

To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.

Original language	American English
State	Published - Nov 3 2015
Event	Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) - Duration: Oct 1 2017 → …

Conference

Conference	Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)
Period	10/1/17 → …

Keywords

Environmental attributes
Green products
Sustainability

DC Disciplines

Business Administration, Management, and Operations
Operations and Supply Chain Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes",

abstract = " To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers{\textquoteright} preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.",

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author = "Arda Yenipazarli",

year = "2015",

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TY - CONF

T1 - Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes

AU - Yenipazarli, Arda

PY - 2015/11/3

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N2 - To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.

AB - To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.

KW - Environmental attributes

KW - Green products

KW - Sustainability

UR - https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/32

M3 - Presentation

T2 - Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)

Y2 - 1 October 2017

ER -

Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes

Abstract

Conference

Keywords

DC Disciplines

UN SDGs

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Cite this