Abstract
To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
| Original language | American English |
|---|---|
| State | Published - Nov 3 2015 |
| Event | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) - Duration: Oct 1 2017 → … |
Conference
| Conference | Institute for Operations Research and the Management Sciences Annual Conference (INFORMS) |
|---|---|
| Period | 10/1/17 → … |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure
Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management
Keywords
- Environmental attributes
- Green products
- Sustainability
Fingerprint
Dive into the research topics of 'Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver