Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry

Research output: Contribution to book or proceeding › Chapter › peer-review

Original language	American English
Title of host publication	Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives
Chapter	14
Pages	261
Number of pages	297
State	Published - 2019

Name	Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives
Publisher	Routledge

Cite this

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title = "Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry",

author = "Gregory Rich",

year = "2019",

language = "American English",

series = "Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives",

publisher = "Routledge",

pages = "261",

booktitle = "Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives",

}

Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry. / Rich, Gregory.
Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives. 2019. p. 261 (Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives).

Research output: Contribution to book or proceeding › Chapter › peer-review

TY - CHAP

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T3 - Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives

SP - 261

BT - Contemporary Issues in Global Sport Business: Management, Marketing, and Cultural Perspectives

ER -