Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes

Reginald A. Graham; Beverly L. Graham; Victoria R. Whiting

doi:10.1080/08832323.1997.10116845

Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes

Reginald A. Graham, Beverly L. Graham, Victoria R. Whiting

Emeriti, Retired & In Memoriam (CAH)

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10 Scopus citations

Abstract

In this article, we describe a method for achieving student collaboration—participatory examinations—in a principles of marketing class. Group examinations integrate many of the skills students need to become successful in life. Employers will benefit from a pool of future workers who have participated in a simulated decisionmaking process that stimulates intellectual and social development.

Original language	English
Pages (from-to)	149-152
Number of pages	4
Journal	Journal of Education for Business
Volume	72
Issue number	3
DOIs	https://doi.org/10.1080/08832323.1997.10116845
State	Published - Jan 1 1997

Scopus Subject Areas

Education
Business, Management and Accounting (miscellaneous)

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10.1080/08832323.1997.10116845

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title = "Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes",

abstract = "In this article, we describe a method for achieving student collaboration—participatory examinations—in a principles of marketing class. Group examinations integrate many of the skills students need to become successful in life. Employers will benefit from a pool of future workers who have participated in a simulated decisionmaking process that stimulates intellectual and social development.",

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AB - In this article, we describe a method for achieving student collaboration—participatory examinations—in a principles of marketing class. Group examinations integrate many of the skills students need to become successful in life. Employers will benefit from a pool of future workers who have participated in a simulated decisionmaking process that stimulates intellectual and social development.

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DO - 10.1080/08832323.1997.10116845

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Cooperative Learning: The Benefits of Participatory Examinations in Principles of Marketing Classes

Abstract

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