Creating Effective Cause-brand Alliances: the Role of Message Source, Perceived Motivations, and Cause-brand Fit

Beth Myers, Wi-Suk Kwon, Sandra Forsythe

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Nov 2010
Event	International Textile and Apparel Association Annual Conference - Duration: Nov 1 2016 → …

Conference	International Textile and Apparel Association Annual Conference
Period	11/1/16 → …

DC Disciplines

@conference{43bdcbe99c3d4feb96da3bb57bba0806,

title = "Creating Effective Cause-brand Alliances: the Role of Message Source, Perceived Motivations, and Cause-brand Fit",

author = "Beth Myers and Wi-Suk Kwon and Sandra Forsythe",

year = "2010",

month = nov,

language = "American English",

note = "International Textile and Apparel Association Annual Conference ; Conference date: 01-11-2016",

}