Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants

Cathy Owens Swift, Luther Trey Denton

Research output: Contribution to journalArticlepeer-review

Abstract

This paper reviews the use of the Bafa-Bafa Cross-Cultural Simulation in the Global Marketing classroom. Bafa-Bafa is a powerful experiential cultural simulation designed to encourage exploration of cross-cultural interaction. Its primary strength is its ability, in an artificially manipulated safe and fun environment, to engender the strong feelings associated with being part of one culture and then being forced to interact with another. Variants of the simulation are presented that reduce the time requirements, simplify the simulation, and accommodate large classes.

Original languageAmerican English
JournalMarketing Education Review
Volume13
DOIs
StatePublished - Jan 1 2003

Disciplines

  • Business Administration, Management, and Operations
  • Marketing

Keywords

  • Bafa-Bafa
  • Classroom
  • Cross-cultural
  • Experiential simulation
  • Global marketing

Fingerprint

Dive into the research topics of 'Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants'. Together they form a unique fingerprint.

Cite this