Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China

Mark A. Bonn; Howook Chang; Jerome Agrusta; H. Leslie Furr; Woo Gon Kim

Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China

Mark A. Bonn, Howook Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim

Emeriti, Retired & In Memoriam (PCOB)

Research output: Contribution to journal › Article › peer-review

Abstract

U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.

Original language	American English
Journal	FIU Hospitality Review
Volume	27
State	Published - Jan 1 2009

Disciplines

Business
Business Administration, Management, and Operations

Keywords

China
Free independent travel
Group package tour
Travel
Visitors

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Demographic Behavioral and Perceptual Comparisons of the UFinal published version, 454 KBLicense: Unspecified

Cite this

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title = "Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China",

abstract = " U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.",

keywords = "China, Free independent travel, Group package tour, Travel, Visitors",

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T1 - Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China

AU - Bonn, Mark A.

AU - Chang, Howook

AU - Agrusta, Jerome

AU - Furr, H. Leslie

AU - Kim, Woo Gon

PY - 2009/1/1

Y1 - 2009/1/1

N2 - U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.

AB - U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.

KW - China

KW - Free independent travel

KW - Group package tour

KW - Travel

KW - Visitors

UR - https://digitalcommons.georgiasouthern.edu/management-facpubs/33

M3 - Article

VL - 27

JO - FIU Hospitality Review

JF - FIU Hospitality Review

ER -

Demographic, Behavioral and Perceptual Comparisons of the U.S. Visitor Experience with Group Package Tours and Free Independent Travel to China

Abstract

Disciplines

Keywords

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