Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach
- Jacqueline K. Eastman
- , Hyunju Shin
- , Varsha Jain
- , Xinfang Wang
- Florida Gulf Coast University
- Coles College of Business
- Kennesaw State University
- MICA, India
Research output: Contribution to journal › Article › peer-review
39
Scopus
citations